6 Steps To Turning Your Passion For Sewing Handmade Bags Into A Business
For most of us, sewing bags probably started as a hobby that turned into an all-day event when you finally get it right!
Have you ever considered starting your own business in the field of bag-making (and if not, why not?).
This post outlines helpful tips and ideas for getting started selling handmade bags online or at markets. If you want to find out more, read this in-depth article where each of the 6 steps outlined here are fully explained.
My research was aided by some extremely talented ladies who already walk the talk and you can read their inspiring stories here.
There are six main steps to follow to turn your passion into an income.
Step 1. Decide what type of bags you are going to sell
Start with what you like and and what you also feel confident to sew. Make sure you have a good product. If your handcrafted bags are not of high enough quality, no one will buy them.
Do some research and see what type of handmade bags are selling, both online and at markets.
Step 2. Decide who you are making the bag for.
Once you’ve decided what type of bag/s you want to make, think about who your target customer will be. You should have an idea as you sew as to who might want to buy it.
A common mistake is to think that you must make bags to appeal to absolutely everyone, you don’t. Just make the bags that you like but think about who you are making them for and who will buy them.
Step 3. What sets you apart?
One of the most important steps for turning your hobby into a business is to find your unique selling point. This might be the quality of your sewing, the style of your bags or the materials that you use.
It may be that all your bags are made from cotton or all from faux leather or perhaps it’s the bag hardware that you add.
If you’re stuck, imagine you are at a market and the next stall sells similar bags to you. Why will a customer choose your bags?
Step 4. Where are you going to sell your handcrafted bags?
There are many places that you can sell your clutches, totes and handbags. You can sell them online, at markets and craft shows, or even in local retail stores. Ideally pick a method that suits your skillset and will fit with your lifestyle right now.
You can sell handmade bags online on Facebook and Instagram, your own website or an online marketplace like Etsy or Amazon Handmade. For more in-depth information on these platforms go here
Step 4. Pricing
Once you’ve decided what bags you are going to make to sell, you'll need to think about pricing. Prices for handcrafted bags vary considerably from a few dollars to thousands.
Things to consider when pricing:
- Cost of Materials
- Your time
- Packaging and shipping
Make sure to calculate these costs before setting your prices and do your research into what other crafters are successfully charging.
For a complete explanation of what you need to consider when pricing check out the full article where you can also read about the type of profit margins etc. that current vendors are using to price their bags.
Step 5. Market to Your Target Customer
Creatively marketing your handmade bags can be tricky, but it's important to find the right approach that works for you. Consider using social media, blogging, or even creating an online storefront to showcase your wares.
Finally, handmade bags are a trend that seems to be gaining in popularity every day. Not only do they make beautiful and unique gifts, but they can also be turned into a profitable business venture.
By following these simple steps, you can turn your passion for handmade bags into a reality. Whether you are starting out as a beginner or looking to take your business to the next level, our guide has everything you need to get started.